Logofai vs Wix Logo Maker. An honest comparison.
Wix Logo Maker now runs as Wixel, a credit-based design suite that sits next to the Wix site builder. If your site is already on Wix, that closeness is the whole argument for it. If the logo has to live outside one platform, the comparison changes.
Last checked: September 24, 2026. Every Wix Logo Maker figure here was read from their own live pages that day.
Side by side. The real differences.
| Logofai | Wix Logo Maker | |
|---|---|---|
| How the logo is made | A flagship image model draws an original mark from your one-sentence prompt. One to four options per run, refined by describing the change. | Templates you customize, plus an AI generator. Wix says it will "create on-trend designs tailored to your business". |
| Vector (SVG) export | SVG on any paid plan, 3 credits the first time and free every time after. Not on the free trial. | SVG exists, but their own pages disagree: the Wixel page offers free downloads "including sharp SVGs", while Wix support says SVG files come with a paid Logo plan. Check before you rely on it. |
| What comes after the logo | Brand kit boards, 200+ photoreal product mockups, lifestyle photography, brand guidelines, a logo system sheet and a Brand Pack ZIP. | A brand kit with eight high-resolution PNG logo files, social files, an email signature and a watermark file. Higher tiers add business cards and a bundled Wix site and domain. |
| Developer hand-off | A design.md file, a live style guide and token exports for CSS, Tailwind and W3C JSON that Cursor, v0 and Lovable follow. 9 credits on Pro and Business. | None published. The output is image files. |
| Ownership and licensing | You own what you generate and can use it commercially, as our terms of use set out. Trademark clearance stays your job. | Icons and fonts are "licensed for commercial use", but Wix states plainly that the design elements "are not exclusive to you and are available to all Wixel users". |
| Price to a usable file | $9.99 a month for 150 credits. A logo image is 3 credits and an SVG 3 more. 6 free credits to try, no card. | Wixel has a free tier with 120 AI credits a month. Paid Wixel plans are $90, $290 and $590 a year. We could not verify a current price for the older one-time Wix Logo plans on any Wix page. |
| Best suited to | Anyone who needs the whole identity: the mark, the files around it and the hand-off. | Businesses already building on Wix who want the logo, the site and the domain in one subscription. |
When Wix Logo Maker is the better pick. Honestly.
No tool wins every case. Choose Wix Logo Maker if:
- Your site is already on Wix. Their logo maker is fewer steps, and the files land in the same account as the site you are building.
- You want hosting bundled with the design work. The higher Wixel plans include a Wix site plan and a domain for a year, which no logo tool on its own gives you.
- You want to keep editing the mark by hand. Wixel keeps manual edits free and charges credits only for the AI adjustments.
What you actually walk away with
Wixel exports eight high-resolution PNG logo files at 3000 by 3000 pixels, in color, grayscale and monochrome, plus social files, an email signature and a watermark file. Higher Brand Kit tiers add secondary logo lockups, business card files and social post files, and the Pro and Max yearly plans include a Wix site plan and a domain for a year. If the website is the project, that bundle does real work.
The vector question is the one to settle before you commit. Their Wixel page advertises downloads in industry-standard formats “including sharp SVGs”, while the Wix support article says SVG files come with a paid Logo plan. Both are Wix pages, and they disagree. Ask their support which applies to the plan you are buying, because a printer, a sign shop and an embroiderer will all ask for vector, and a 3000 pixel PNG is not a substitute on a vehicle wrap or a shopfront.
Logofai takes the opposite shape. The mark is generated rather than assembled, SVG conversion costs 3 credits on any paid plan and is free every time after, and the same logo feeds mockups on 200+ products, a brand guidelines book, a logo system sheet with clear space and minimum sizes, and a design.md file your developers or AI coding tools can build from. Nothing in that set depends on where your site is hosted.
See what Logofai produces. Real brands.
Twelve complete identities, from streetwear to real estate, each generated from one sentence: browse the use cases, or read how the design system hands your brand to developers.
Fair questions. Straight answers.
Does Wix Logo Maker give you an SVG?
Wix publishes two different answers. The Wixel page advertises free downloads "including sharp SVGs", while the Wix support article says you receive SVG files when you buy the Advanced, Unlimited or Business Logo plan. Confirm on their site before you count on it. Logofai converts any logo to SVG for 3 credits on a paid plan, and downloading it again is free.
Is a Wix logo unique to my business?
The arrangement is yours, but the parts are not. Wix states that the icons and fonts are not exclusive to you and are available to every Wixel user. Logofai draws each mark from your prompt, so nothing is picked from a shared library.
Can I use a Wix logo away from Wix?
Yes, you download the files and can use them elsewhere. The practical difference is what comes with them: Logofai also produces mockups, brand guidelines, a Brand Pack and a design.md for developers, none of which depend on where your site is hosted.
Which costs less?
Wixel starts free with 120 AI credits a month, which is cheaper than any Logofai plan. Logofai starts at $9.99 a month for 150 credits, with 6 free credits to try. Compare what a usable file costs on each, not the headline.
More comparisons: all Logofai comparisons, Logofai vs DesignEvo, Logofai vs Hatchful.